About Rare Aura 
Rare Beauty has always had an emphasis on using makeup as a catapult to counteract mental health and promote wellbeing; Promoting inner beauty first. For this campaign, I took inspiration from Aura photography; a method of photography that uses a special electromagnetic field capturing camera that is believed to capture one's "soul color" or aura -- which highlights ones inner character traits and personality.
Before and Afters 
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